Trocadero
Melbourne inspired speciality coffee bar that delights customers with unexpected culinary experiences that needed a brand that showcased unexpected and creative delights to reflect the fun experience.
A fun Wellington/ Melbourne style licenced speciality coffee bar with tasty food and great music. They feature a local wine and beer list and hidden courtyard that is not offered in Masterton. All this in a place that feels as comfortable as home. Somewhere you could sit for hours and catch up with your friends.
Trocadero is a cheeky brand, all about the crafting and curating of unique, unexpected and quality coffee, food, wine and beer delights. The logo design is strong and creative, instantly conveying a street inspired Melbourne vibe with a crafted script font. Fun and creativity are expressed through the combination of the vibrant and unexpected colour palette, patterns, illustrations and photos. The unexpected combination of strong vibrant colours in a variety of animal prints and other patterns immediately conveys that this brand is a little bit different and stands out from the crowd.
Our client wanted to use Little Golden Book covers, with the menus fitting inside. We illustrated a naughty bunny, inspired by the Golden Book story of the same name. We switched him up by adding a slingshot and Mickey Mouse hands, to add a bit more to the naughty attitude and make it their own. We love that the illustrations relate to the books, capturing nostalgia but with a modern, creative twist. We incorporated strong statements that reflect the unique brand attitude. These clever, playful statements are conversation starters and become a brand feature. We started with “Great minds drink alike”. This is a play on words from the saying great minds think alike, bringing in humour and attitude by talking about drinking.
We developed branding, illustration, publication & print design including menus, business cards, loyalty cards, vouchers, signage, both exterior and interior including coffee machine and toilet signs as well as digital social media assets.