Tidy Tails

This wonderful logo features a fabulous poodle being pampered. We added hair rollers to instantly convey the poodle is getting its hair done to say beauty salon in a fun way. The poodle looks like it’s parading its new hair do proudly. The poodle is instantly recognisable, and showcases hair grooming perfectly. The illustration style feels professional while still expressing happiness, an important part of the brand personality. 

We designed supporting illustrations to feature on the full wrap mobile van to showcase happy dogs being dressed up and being pampered, like the hair rollers on the poodle. We created a happy German Shepherd which features a dressed up tie and cuffs, a Fox Terrior begging with its tongue out, a Corgie in a bubble of soap and a Shitzu with a bow tie and gleamingly shiny clean star bursts and more. The style is a wonderful mix of showcasing the breed of the dog with some personality and attitude to make the illustrations unique to Tidy Tails. We designed these illustrations will make the viewer smile and know these dogs are in good hands. 

We saw a fabulous opportunity to add to the fun of this brand by coming up with a range of fun and memorable doggie statements. These statements are based off existing sayings that we’ve tweaked to connect to dogs to help express beauty and grooming and caring and love for our pets. I’m hot under this collar. Beauty is fur deep. Let your fur down. Fabulous & furry. Bright eyed & tidy tailed. 

We developed branding design, illustration, publication & print stationary and vehicle signage.