In the Neighbourhood
Illustrating a large external mural of kiwi nostalgia with a fun twist for a iconic coffee house Neighbourhood in Martinborough centred around the concept I scream for ice cream.
In the Neighbourhood cafe decided to open up a hole in the wall ice cream bar, serving old school ice creams, milkshakes and sundaes. The vast wall screamed out for a mural that celebrated our kiwi icons, not just around ice cream but our childhood loves and memories. Neighbourhood is about celebrating nostalgia and what it means to be a kiwi, shareing kiwi icons with the younger generation that hadn’t heard of Billy T James, Footrot Flats and Spaceman cigarettes to name a few.
Inspired by the street art in Melbourne we came up with the idea to create a collection of posters, each one illustrating kiwiana with our unique twist. We used a heavy vector based illustration style along with playful proportions and a big fat sense of humour. The iconic good night kiwi is fast asleep with the cat on it’s belly, but in ice cream rather than a satellite dish. The tiki on the 10 cent coin has ice cream dripping off it’s tongue. The cheddar Cheese characters, four square man, spaceman cigarette character, Manu from playschool and Toby, the longest drink in town milkshake giraffe all capture kiwiana and celebrate our wonderful, graphic visual history.
The vibrant colour palette really captures your eye, drawing people in to finding their favourites, taking selfies and of course buying ice cream. The mural was part of the Kokomai Creative Festival through Marty Mural Walk, adding splashes of colour and design around Martinborough.
This project showcases illustration.