Toast Martinborough is a wine, food and music festival that takes place on the third Sunday of November each year in the boutique wine village of Martinborough, New Zealand. Toast is a unique one day multi-site event, with 8 – 10 vineyard sites participating and offering wonderful wine, food and music choices throughout the day.
Each year Toast creates a unique look and feel for all promotional material, while using the existing logo. The brief for the 2019 design was to express some key aspects of the festival experience, sophistication and wine, and reflect the fashion focus of the day to appeal to the target audience of females who come to Toast with groups of friends.
This poster design celebrates New Zealand’s most iconic wine and food festival with a striking, sophisticated, contemporary and very iconic design. This years posters emphasizes elegance and wine, definitely capturing the theme of like great wine, Toast Martinborough gets better with age. By cropping in on the face, hand and wine the poster immediately feels different to other posters. It adds a fashion feel through the combination of red lips, elegant features and colour palette. We love the beautiful curves of the hat adding to the fashion feel as well as the sunny nature of experiencing the festival in the spring sunshine. The stunning curve leads you down to the red lips, which connect with the red wine in the heart shape inside the glass though colour. The colour palette has been designed in a fashion forward, feminine and stylish way. The layout is clean and minimal, really allowing the illustration to be the hero while still ensuring the logo and text is clear and readable.
Part of the brief was to create a poster that would easily be applied to a wide range of collateral and sizes. So we designed the composition of the illustration to be very versatile and simple. We designed the posters, street flags and t-shirts. Then Toast used an existing suppler to take our design and apply to all other promotional material.