Moy Hall hand makes local, single vineyard wines from the family’s eight-hectare vineyard on the Martinborough Terrace. Moy Hall is excited to be releasing their first vintage in Spring 2018 from their cellar door and online.
Moy Hall wanted to offer wines in a casual environment without the high-brow. Something different to the status quo that wasn’t snobby and reflected their family.
They wanted to be relaxed, fun and fresh while still being boutique and hand crafted. They loved the feeling of Wind in the Willows. It needed to appeal to the target audience of young 20-40 year olds with disposable income who want a more casual experience while still drinking quality tasting wine.
Our solution was the marriage of serious quality and modern freshness, brought to
life through bringing together the logo and the illustrations. The metallic brass foiled logo gives the brand a feeling of premium quality, being established and having history. The illustrations play on this balance of serious and fun, bringing together two different objects that represent wine and food matches as well as relating to various family members. Like the goose, represents their son Gus (Gussy Goose being his nickname), and also matches pinot gris perfectly. A nun, represents Saint Catherine (daughter Catherine), and flowers represent the floral notes in Rose wine. Other characters were chosen to represent family members as well as passions like hunting and fishing. These all have a real sense of humour while the strong line drawing style is bold, eye catching with a slight serious tone. The illustrations partner with the brass logo to offer serious quality and modern freshness. This comes together on the labels to create striking, eye catching labels that stand out from crowd and perfectly convey premium wine with a twist of fun.